SEGA SAMMY says Sonic’s 35th anniversary licensing and merchandise rollout has already begun, but expects major promotions tied to Sonic the Hedgehog 4 to accelerate from October through March and drive significantly higher licensing revenue.
SEGA is lowering the priority of free-to-play development after weak FY2026 performance from new titles including Sonic Rumble Party, while moving over 100 developers toward full game projects based on mainstay IPs.
SEGA has confirmed it will release four major titles from its core franchises between April 2026 and March 2027, fueling speculation that a new mainline Sonic game could be on the way.
Sonic sells 770 thousand units in a quiet quarter, setting the stage for a big second half with CrossWorlds and Rumble.
An investor document uploaded to Sega Sammy’s website unintentionally revealed updated sales figures for key Sonic games, including Sonic Frontiers and Sonic Superstars.
In SEGA's yearly financial report that was posted yesterday, the company revealed that the Sonic the Hedgehog franchise as a whole has move 1.6 billion units as of March 2023.…
