SEGA has announced new SONIC & FRIENDS merchandise, including Sanrio Characters fuzzy figures, new Silver, Chao, and Rouge mascots, and the July 17 general release of the first Sonic and Sanrio collaboration goods.
A familiar Sanrio x Sonic pairing may be making its Happy Meal debut, bringing two global icons together for a widely seen McDonald’s collaboration.
The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.
Sonic and Hello Kitty unveiled the Sonic & Friends x Sanrio plush collection at Tokyo Toy Show 2025, featuring six character pairings with release dates starting October 31 in Japan.
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
