SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
SEGA has announced Sonic’s Rising Athletes, a new youth initiative starting with SONIC CUP 2025, a skateboarding competition for U-15 skaters in Tokyo and Osaka this November. Winners will earn a training trip to Los Angeles.
At gamescom 2025, Takashi Iizuka shared new details on Sonic Racing: CrossWorlds, discussing its unique CrossWorlds mechanic, deep customization, crossover roster, and why DLC characters will not be voiced.
SEGA is bringing Sonic Racing: CrossWorlds to Gamescom 2025 with playable demos, stage events, and appearances by Takashi Iizuka and Sonic the Hedgehog himself.
A direct source tells Sonic City that Sonic may join PUBG Mobile as a companion in September’s 4.0 update, adding the Blue Blur to the popular mobile battle royale.
Posters featuring Sonic and friends will promote safety awareness across Tokyo from August 30 to September 5.
The duo will represent the event as part of Sonic’s Rising Athletes campaign, taking place September 20 at Tokyo Big Sight.
SEGA is teaming up with K1 Speed San Diego for a limited-time Sonic Racing: CrossWorlds karting event, featuring themed races, giveaways, and exclusive merch from July 24 to 27.
Join the seasonal celebration in Sonic Rumble from July 11 to July 30 and unlock Festival Knuckles, summer-themed effects, and more.
SEGA releases Sonic the Hedgehog: Blue Racer, a new one-shot manga written by Ian Flynn and illustrated by Yuuki Imada, now viewable on social media.
SEGA brings Sonic Racing: CrossWorlds to the Esports World Cup 2025 with a live exhibition match, themed go-karts, and a towering Sonic statue in Riyadh, Saudi Arabia.
Three limited-edition foil covers for Sonic the Hedgehog #1 are now available from GalaxyCon, with signed and CGC-graded options featuring Roger Craig Smith and Ben Schwartz.
SEGA and McLaren announce a multi-year partnership bringing Sonic to Formula 1 as part of the 2025 Racing Around the World campaign.
SEGA is bringing Sonic to real-world attractions across the globe, with projects now in development for the US, Europe, Japan, and South America.
Sonic’s June 23 birthday celebration included a Sanrio collaboration, new PayPay card designs, limited-edition T-shirts, and a week-long Joypolis event.
Sonic, Tails, and Knuckles speed into Supercell’s hit multiplayer game Squad Busters starting June 17, bringing classic abilities, Green Hill Zone, and a face-off with Dr. Eggman.
SEGA has announced a new music-focused Sonic the Hedgehog live event featuring DJ Tomoya Ohtani and Jun Senoue’s trio band, set for July 12 in Takadanobaba, Tokyo.
Celebrate Sonic’s 34th anniversary with exclusive merch and surprises at a limited-time pop-up shop in Tokyo Skytree Town from June 14 to 29.
From May 30 to June 13, Sonic Rumble players can unlock exclusive Sonic Prime skins, emotes, and effects in a multiverse-themed event celebrating the Netflix series.
From May 29 to June 26, Sonic and friends join Asphalt Legends Unite in a high-speed collab featuring Collector Mode, iconic ring sounds, character-themed vehicles, and classic music.
Celebrate Sonic’s 34th anniversary in Phantasy Star Online 2: New Genesis Ver.2 with themed outfits, special quests, Build Parts, and city decorations starting June 4!
Sonic’s 34th birthday celebration kicks off at Tokyo Joypolis with themed food, special tickets, exclusive merch, and a live “SoniSta!” event featuring Takashi Iizuka and Kazuyuki Hoshino!
To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
Sonic and Shadow speed into The Battle Cats for a limited-time event packed with gacha units, themed stages, and special rewards.
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
Neon suits, movie skins, and a new stage await as Sonic Rumble celebrates Sonic the Hedgehog 3 with its latest in-game event.
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
SEGA’s iconic mascot will represent the tournament held in Tainan, Taiwan, promoting youth sports and international friendship.
Sonic and the Black Knight-themed skins arrive in Sonic Rumble’s Pre-Season 4, bringing medieval flair to the game while global players continue waiting for access.
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
The immersive and family-friendly Sonic the Hedgehog Speed Cafe pop-up is set to open in Chamblee, GA, on January 18, 2025. This nostalgic dining experience marks the newest collaboration between…
At The Game Awards 2024, held at the Peacock Theater in Los Angeles, SEGA delivered a trio of thrilling announcements that have the gaming community buzzing. The highlights included a…
Sonic and friends have returned to Angry Birds 2 and Angry Birds Friends! Earlier this year, SEGA and Rovio hosted crossover events across their mobile games, including Sonic Forces: Speed…
Celebrate the Excitement of Sonic the Hedgehog 3—In Theaters December 20th, 2024!
