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SEGA and Waze have partnered to launch a Sonic the Hedgehog navigation experience, featuring Sonic’s voice and themed icons inspired by Sonic Racing: CrossWorlds.
SEGA has released a new Sonic Racing-themed playlist on Spotify, curated by Sonic with exclusive cover art by IDW artist Natalie Haines, as part of the Racing Around the World celebration.
SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
Manga Productions will handle package sales and marketing for Sonic Racing: CrossWorlds across the Middle East and North Africa, expanding Sonic’s global reach.
SEGA is teaming up with K1 Speed San Diego for a limited-time Sonic Racing: CrossWorlds karting event, featuring themed races, giveaways, and exclusive merch from July 24 to 27.
From May 29 to June 26, Sonic and friends join Asphalt Legends Unite in a high-speed collab featuring Collector Mode, iconic ring sounds, character-themed vehicles, and classic music.
Collect Rings with Sonic, Tails, Knuckles, Amy, Shadow, Eggman or Chao in this high-speed crossover celebration.
A surprise teaser hints at a Sonic x Asphalt Legends Unite collaboration as part of SEGA’s Racing Around the World campaign.
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.
