SEGA, ATLUS, and SPJA have announced five new Guests of Honor for Anime Expo 2026, including Sonic Creative Officer Takashi Iizuka, Persona developers Kazuhisa Wada, Atsushi Nomura, Shigenori Soejima, and anime director Yoshiyuki Asai.
SEGA, ATLUS, Rovio, and animate are launching a year-long global collaboration across more than 140 stores, with Sonic the Hedgehog kicking off the project in June 2026.
SEGA has shared updated franchise sales figures for January to March 2026, with Sonic the Hedgehog selling 990,000 units during the quarter as the company shifts focus back toward full game releases.
SEGA’s Steam Lunar New Year Sale is live through February 26, featuring major Sonic discounts including 40% off Sonic Racing: CrossWorlds, 70% off Sonic Origins, and 60% off Sonic X Shadow Generations.
SEGA has confirmed it will release four major titles from its core franchises between April 2026 and March 2027, fueling speculation that a new mainline Sonic game could be on the way.
The leader of the Phantom Thieves speeds into Sonic Racing: CrossWorlds in a free update celebrating over one million copies sold worldwide.
Joker makes his stylish debut in Sonic Racing: CrossWorlds this Wednesday, with The Joker Festival event following soon after, bringing exclusive rewards and limited-time challenges.
Sega is restructuring its approach by focusing on Sonic the Hedgehog, Persona, and Like a Dragon, reducing the number of new game releases while expanding investments in its most successful franchises.
SEGA has announced on their Korean social media that a new SEGA/ATLUS pop-up store will open on April 27 on the 3rd floor of AK PLAZA HONGDAE shopping mall in…
