A SEGA Sammy director details CEO Haruki Satomi's policy on generative AI in games, while the company continues using the technology for support tasks.
SEGA Sammy’s 2026 report shows Sonic licensing revenue passing ¥10 billion for the first time, as movie success fuels the franchise’s global reach.
SEGA SAMMY says Sonic’s 35th anniversary licensing and merchandise rollout has already begun, but expects major promotions tied to Sonic the Hedgehog 4 to accelerate from October through March and drive significantly higher licensing revenue.
SEGA has confirmed it will release four major titles from its core franchises between April 2026 and March 2027, fueling speculation that a new mainline Sonic game could be on the way.
SEGA’s FY2026 third quarter results show four million Sonic units sold so far this fiscal year, declining operating income, and underperformance from Sonic Rumble and Rovio amid a shifting mobile market.
SEGA Sammy’s latest earnings report highlights Sonic the Hedgehog as a key contributor to company-wide success, with major gains in gaming, animation, box office, and licensing helping shape a strong fiscal year.
SEGA has released its Q4 financial report, shedding light on the performance of its flagship Sonic series and broader company operations. Despite a noticeable decline from the previous year's figures,…
SEGA Sammy Holdings recently held an investor meeting where the company detailed the results of the last fiscal year for the company. Along with the reports, there was also a…
