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SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
Sonic the Hedgehog School Supplies Now Available at OfficeMax
OfficeMax, a retail chain that specializes in office supplies, furniture, technology products, and related services in the United States, now has some cool Sonic the Hedgehog themed school supplies, including…
SONICPICT March 2026 Calendar “The Ruined Library of the Royal Valley”
Sonic Channel’s latest SONIC PICT illustration spotlights Silver the Hedgehog reading in a hidden library within Kingdom Valley, offering a poetic look at the time traveler’s quieter side.
Takashi Iizuka Explains Doom Powers in Sonic X Shadow Generations
The official PlayStation Blog has shared an interview with Sonic series producer, Takashi Iizuka, where he explains Shadow's new Doom Powers and how he acquires them in the upcoming Sonic…
Final Project ONSOKU Song “Denkoh Sekka” by Camellia Released, Hatsune Miku Joins Sonic Racing: CrossWorlds
Project ONSOKU concludes with Camellia’s high-energy track “Denkoh Sekka,” as Hatsune Miku officially becomes a playable racer in Sonic Racing: CrossWorlds.
Shinobi: Art of Vengeance Gets Wild Crossover DLC With Eggman in Green Hill
SEGA’s Shinobi: Art of Vengeance is getting a major crossover DLC on April 3, featuring Eggman in Green Hill alongside Majima and Death Adder.
Sonic the Hedgehog Joins Phantasy Star Online 2: New Genesis for 34th Anniversary Event
To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Super Sonic, Shadow, and Amy FleXfigs Now Available for Pre-Order
Three new Sonic the Hedgehog FleXfigs are now available for pre-order at Big Bad Toy Store! The figures in this new lineup include Super Sonic, Shadow the Hedgehog, and Amy…
SONIC X SHADOW GENERATIONS: Sonic the Hedgehog 3 Movie Pack Releasing Today
SEGA has announced that the Sonic the Hedgehog 3 Movie Pack for SONIC X SHADOW GENERATIONS will be available later today for players who own the Digital Deluxe Edition across…
ISUZU UK Announces Sonic the Hedgehog 3 Competition
ISUZU UK has partnered with Sonic the Hedgehog 3 to celebrate the film’s December 21st release in UK cinemas with an action-packed competition offering a grand prize: a trip to…
Build-A-Bear Unveils New Sonic the Hedgehog 3 Plushies Featuring Shadow the Hedgehog
Build-A-Bear Workshop has launched a new lineup of Sonic the Hedgehog plushies, and for the first time, the mysterious and powerful Shadow joins the collection. Just in time for the…
SEGA Confirms Four Major New IP Titles for FY2027, Raising Hopes for a New Sonic Game
SEGA has confirmed it will release four major titles from its core franchises between April 2026 and March 2027, fueling speculation that a new mainline Sonic game could be on…
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- Discuss: Sonic Check In Adventure Brings Sonic the Hedgehog 35th Anniversary Hotel Collaboration to Paradise City Korea
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- Discuss: Sonic the Hedgehog x ROUND1 Collaboration Campaign Starts July 10 Across Japan
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- Discuss: PIRMA Teases Sonic the Hedgehog Collaboration as Sonic and Shadow Cleats Surface in Mexico
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- Discuss: SONIC & FRIENDS x Sanrio Characters Adds Fuzzy Figures and New Silver, Chao, and Rouge Mascots
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- Discuss: SEGA Announces Sonic 35th Anniversary Special Livestream With Sonic Pico Park, CrossWorlds DLC, and World Premiere News
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- Discuss: Sonic Racing: CrossWorlds Collector’s Edition Statue Approved for Manufacturing
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- Discuss: Sonic the Hedgehog x Dr. Squatch Sonic Speed Collection Launches for 35th Anniversary
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