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SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World
As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.
Sonic the Hedgehog School Supplies Now Available at OfficeMax
OfficeMax, a retail chain that specializes in office supplies, furniture, technology products, and related services in the United States, now has some cool Sonic the Hedgehog themed school supplies, including…
SONICPICT March 2026 Calendar “The Ruined Library of the Royal Valley”
Sonic Channel’s latest SONIC PICT illustration spotlights Silver the Hedgehog reading in a hidden library within Kingdom Valley, offering a poetic look at the time traveler’s quieter side.
Takashi Iizuka Explains Doom Powers in Sonic X Shadow Generations
The official PlayStation Blog has shared an interview with Sonic series producer, Takashi Iizuka, where he explains Shadow's new Doom Powers and how he acquires them in the upcoming Sonic…
Final Project ONSOKU Song “Denkoh Sekka” by Camellia Released, Hatsune Miku Joins Sonic Racing: CrossWorlds
Project ONSOKU concludes with Camellia’s high-energy track “Denkoh Sekka,” as Hatsune Miku officially becomes a playable racer in Sonic Racing: CrossWorlds.
Shinobi: Art of Vengeance Gets Wild Crossover DLC With Eggman in Green Hill
SEGA’s Shinobi: Art of Vengeance is getting a major crossover DLC on April 3, featuring Eggman in Green Hill alongside Majima and Death Adder.
Sonic the Hedgehog Joins Phantasy Star Online 2: New Genesis for 34th Anniversary Event
To celebrate Sonic’s 34th anniversary, a special collaboration with Phantasy Star Online 2: New Genesis kicks off June 4, 2025—complete with new artwork and in-game content.
Super Sonic, Shadow, and Amy FleXfigs Now Available for Pre-Order
Three new Sonic the Hedgehog FleXfigs are now available for pre-order at Big Bad Toy Store! The figures in this new lineup include Super Sonic, Shadow the Hedgehog, and Amy…
SONIC X SHADOW GENERATIONS: Sonic the Hedgehog 3 Movie Pack Releasing Today
SEGA has announced that the Sonic the Hedgehog 3 Movie Pack for SONIC X SHADOW GENERATIONS will be available later today for players who own the Digital Deluxe Edition across…
ISUZU UK Announces Sonic the Hedgehog 3 Competition
ISUZU UK has partnered with Sonic the Hedgehog 3 to celebrate the film’s December 21st release in UK cinemas with an action-packed competition offering a grand prize: a trip to…
Build-A-Bear Unveils New Sonic the Hedgehog 3 Plushies Featuring Shadow the Hedgehog
Build-A-Bear Workshop has launched a new lineup of Sonic the Hedgehog plushies, and for the first time, the mysterious and powerful Shadow joins the collection. Just in time for the…
SEGA Confirms Four Major New IP Titles for FY2027, Raising Hopes for a New Sonic Game
SEGA has confirmed it will release four major titles from its core franchises between April 2026 and March 2027, fueling speculation that a new mainline Sonic game could be on…
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- Discuss: A Sonic Adventure 2 Fan Musical Is In the Works — and It’s a Dream Project in Motion
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- Discuss: Full Details of Asphalt Legends Unite x Sonic the Hedgehog Campaign Unveiled
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1 year, 1 month ago
- Discuss: Sonic Racing: CrossWorlds Rated in Australia and Saudi Arabia – Could a Summer Release Be Next?
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1 year, 1 month ago
- Discuss: SEGA Launches Racing Around the World Campaign Ahead of Sonic Racing: CrossWorlds
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1 year, 1 month ago
- Discuss: DC x Sonic the Hedgehog #1 Gets Third Printing with Shadow as Batman Cover
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1 year, 1 month ago
- Discuss: Chasing Shadows Delay Clarified by Writer, 2026 Release Likely Just a Placeholder
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1 year, 1 month ago
- Discuss: Sonic Franchise Powers SEGA’s Strong FY2025 Results With Games, Media, and Merch Success
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1 year, 2 months ago
- Discuss: Roger Craig Smith Confirms He’s Not in GTA 6 as Fans Speculate Voice Cast
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1 year, 2 months ago
- Discuss: Sonic Rumble Developers Address Delay, Possible Beta Test, and Future Content in Q&A
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1 year, 2 months ago
- Discuss: SEGA Opens Its First Official Store in Shanghai, Featuring Exclusive Merchandise and Interactive Experiences
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1 year, 2 months ago
