SEGA and JAKKS Pacific have renewed their global partnership for the Sonic the Hedgehog merchandise line through 2029, continuing their collaboration to produce action figures, playsets, plush toys, and collectibles inspired by Sonic’s iconic universe.
SEGA has updated its Sonic the Hedgehog sales figures, revealing that Sonic Frontiers has sold over 4.57 million copies and Sonic Superstars has reached 2.43 million, while Sonic Dash exceeds 676 million downloads globally.
SEGA has announced that Ichiban Kasuga from the Yakuza: Like A Dragon series will join Sonic Racing: CrossWorlds as a free playable racer on November 6, with a special Ichiban Festival event running from November 7 to November 10.
SEGA has launched the Sign Up for a SEGA Account Campaign, rewarding players with a Game Gear Buddy in Sonic Rumble and exclusive access to cross-title perks and updates across SEGA and ATLUS games.
SEGA and FREAK’S STORE are teaming up to celebrate SEGA’s 65th anniversary with a limited-edition streetwear collection featuring Sonic the Hedgehog, Yakuza, Puyo Puyo, NiGHTS, SEGA Saturn, Crazy Taxi, and OutRun — launching November 5 across Japan.
SEGA has launched the official Sonic & Friends website, featuring detailed character profiles, merchandise updates, and links to the hit TikTok series adored by fans around the world.
The first issue of Super Sonic Monthly gives fans a behind-the-scenes look at IDW’s Sonic the Hedgehog comics, featuring interviews, fan questions, and teases for upcoming stories.
INFOLENS has announced the PUMA x Sonic the Hedgehog “Super Sonic Collection,” featuring Sonic, Shadow, and Tails in a bold lineup of sneakers, hoodies, and accessories launching October 30 in Japan.
SEGA has launched the global pre-registration campaign for Sonic Rumble, aiming for 10 million “Early Rumblers” before the game’s worldwide release on November 5.
Sonic Channel’s latest commemorative illustration celebrates Sonic Adventure 2’s Air Necklace upgrade, featuring Knuckles ready for underwater treasure hunting.
A new rumor suggests Paramount may rename Sonic the Hedgehog 4 to Sonic CD, referencing SEGA’s 1993 classic that the upcoming film is rumored to draw inspiration from.
Sonic Rumble’s Version 1.4.0 update arrives October 29, adding the Biolizard boss battle, new stages, and the competitive Master Emerald League ahead of the game’s worldwide launch on November 5.
The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.
The next Sonic Station livestream airs October 30, featuring a Sonic Racing: CrossWorlds corporate showdown between Shueisha, Demae-can, BEYBLADE X, and Morinaga, plus new Sonic updates and announcements.
SEGA has confirmed that Sonic Rumble launches November 5 for iOS, Android, and PC. The free-to-play multiplayer game brings Sonic’s speed to chaotic party-style competition across 75 stages and multiple game modes.
The leader of the Phantom Thieves speeds into Sonic Racing: CrossWorlds in a free update celebrating over one million copies sold worldwide.
Rovio, developer of Angry Birds and upcoming Sonic mobile titles Sonic Rumble and Sonic Blitz, has announced 36 layoffs as part of a major studio restructuring and SEGA integration effort.
Joker makes his stylish debut in Sonic Racing: CrossWorlds this Wednesday, with The Joker Festival event following soon after, bringing exclusive rewards and limited-time challenges.
At Brasil Game Show, Sonic series producer Takashi Iizuka shared how Sonic Racing: CrossWorlds was born from SEGA’s arcade expertise and fan feedback, teasing that more DLC could come if demand stays strong.
Sonic Team’s Takashi Iizuka says his focus is on developing brand-new Sonic titles instead of revisiting older ones, explaining that he rarely considers remakes or remasters unless there’s a real need for them.
At Brasil Game Show 2025, Sonic Team’s Takashi Iizuka said SEGA is “being cautious” about adding full Brazilian Portuguese voice acting, noting the importance of preserving Sonic’s familiar voice for fans.
Sonic Team’s Takashi Iizuka says he wants to give other Sonic characters the same attention Shadow received during the “Year of Shadow,” hinting at future themes tied to upcoming movie appearances.
November’s Sonic Pict illustration from Sonic Channel features Blaze the Cat enjoying an early morning run through the Sol Empire, embracing the calm beauty of autumn.
SEGA has launched “Gifts from Sonic ~ Let’s Be Friends with Sonic ~,” a new initiative that brings Sonic gifts, books, and inspiration to children across Japan’s Kanto region.
SEGA has announced that Sonic Rumble, the first-ever multiplayer party game in the Sonic series, launches this November with major gameplay, UI, and progression upgrades based on player feedback.
SEGA and Waze have partnered to launch a Sonic the Hedgehog navigation experience, featuring Sonic’s voice and themed icons inspired by Sonic Racing: CrossWorlds.
SEGA and AirAsia have unveiled a redesigned Sonic-themed jet featuring Sonic Racing: CrossWorlds and Sonic Rumble motifs, complete with an in-game AirAsia sticker event for players.
Sonic Racing: CrossWorlds Original Soundtrack – Echoes of Dimensions Launches November 26
Sonic Blitz version 1.6 delivers a major gameplay overhaul with a new Power stat, upgraded visuals, and the debut of the limited-time Blitz Battle Zone event.
SEGA is taking a rare stance by supporting modding in Sonic Racing: CrossWorlds, encouraging creative mods that don’t impact online fairness or gameplay balance.
Takashi Iizuka says the upcoming Nintendo Switch 2 version of Sonic Racing: CrossWorlds will take full advantage of the console’s upgraded hardware while maintaining full cross-play with other platforms.
ENDLESS FANTASIA is a new fantasy-adventure comic from Sonic the Hedgehog writer Daniel Barnes and a team of IDW Sonic artists, blending action, heart, and a mission to get kids excited about reading.
The DC x Sonic the Hedgehog Batmobile With Shadow as Batman will debut at New York Comic Con 2025, blending Gotham’s dark style with Sonic’s high-speed energy.
SEGA has announced a special Sonic Racing: CrossWorlds live stream featuring Hololive VTubers Shirakami Fubuki, Oozora Subaru, Ookami Mio, and Inugami Korone, airing October 13 at 8 PM JST.
The Halloween 2025 Event has arrived in Sonic Rumble, bringing festive rewards, spooky skins, and limited-time cosmetics through November 14.
SEGA has released the Minecraft Pack for Sonic Racing: CrossWorlds, adding Steve, Alex, and Creeper as playable racers along with a new Minecraft World course.
