SEGA and JAKKS Pacific Renew Global Sonic the Hedgehog Toy Partnership Through 2029
SEGA and JAKKS Pacific Renew Global Sonic the Hedgehog Toy Partnership Through 2029

SEGA and JAKKS Pacific Renew Global Sonic the Hedgehog Toy Partnership Through 2029

SEGA and JAKKS Pacific have renewed their global partnership for the Sonic the Hedgehog merchandise line through 2029, continuing their collaboration to produce action figures, playsets, plush toys, and collectibles inspired by Sonic’s iconic universe.

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Sonic Frontiers Surpasses 4.57 Million Sales as Sonic Superstars Hits 2.43 Million Worldwide
Sonic Frontiers Surpasses 4.57 Million Sales as Sonic Superstars Hits 2.43 Million Worldwide

Sonic Frontiers Surpasses 4.57 Million Sales as Sonic Superstars Hits 2.43 Million Worldwide

SEGA has updated its Sonic the Hedgehog sales figures, revealing that Sonic Frontiers has sold over 4.57 million copies and Sonic Superstars has reached 2.43 million, while Sonic Dash exceeds 676 million downloads globally.

Continue ReadingSonic Frontiers Surpasses 4.57 Million Sales as Sonic Superstars Hits 2.43 Million Worldwide
Ichiban Kasuga from Yakuza Joins Sonic Racing: CrossWorlds as Free Playable Racer on November 6
Ichiban Kasuga from Yakuza Joins Sonic Racing: CrossWorlds as Free Playable Racer on November 6

Ichiban Kasuga from Yakuza Joins Sonic Racing: CrossWorlds as Free Playable Racer on November 6

SEGA has announced that Ichiban Kasuga from the Yakuza: Like A Dragon series will join Sonic Racing: CrossWorlds as a free playable racer on November 6, with a special Ichiban Festival event running from November 7 to November 10.

Continue ReadingIchiban Kasuga from Yakuza Joins Sonic Racing: CrossWorlds as Free Playable Racer on November 6
SEGA x FREAK’S STORE 65th Anniversary Collection Launches November 5 Featuring Sonic, Yakuza, and More
SEGA x FREAK’S STORE 65th Anniversary Collection Launches November 5 Featuring Sonic, Yakuza, and More

SEGA x FREAK’S STORE 65th Anniversary Collection Launches November 5 Featuring Sonic, Yakuza, and More

SEGA and FREAK’S STORE are teaming up to celebrate SEGA’s 65th anniversary with a limited-edition streetwear collection featuring Sonic the Hedgehog, Yakuza, Puyo Puyo, NiGHTS, SEGA Saturn, Crazy Taxi, and OutRun — launching November 5 across Japan.

Continue ReadingSEGA x FREAK’S STORE 65th Anniversary Collection Launches November 5 Featuring Sonic, Yakuza, and More
SEGA Launches Official Sonic & Friends Website Featuring Character Bios, Merch, and TikTok Episodes
SEGA Launches Official Sonic & Friends Website Featuring Character Bios, Merch, and TikTok Episodes

SEGA Launches Official Sonic & Friends Website Featuring Character Bios, Merch, and TikTok Episodes

SEGA has launched the official Sonic & Friends website, featuring detailed character profiles, merchandise updates, and links to the hit TikTok series adored by fans around the world.

Continue ReadingSEGA Launches Official Sonic & Friends Website Featuring Character Bios, Merch, and TikTok Episodes
Super Sonic Monthly #1 Launches with Exclusive Interviews, Fan Q&A, and Comic Previews
Super Sonic Monthly #1 Launches with Exclusive Interviews, Fan Q&A, and Comic Previews

Super Sonic Monthly #1 Launches with Exclusive Interviews, Fan Q&A, and Comic Previews

The first issue of Super Sonic Monthly gives fans a behind-the-scenes look at IDW’s Sonic the Hedgehog comics, featuring interviews, fan questions, and teases for upcoming stories.

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PUMA x Sonic the Hedgehog “Super Sonic Collection” Launches October 30 in Japan
PUMA x Sonic the Hedgehog “Super Sonic Collection” Launches October 30 in Japan

PUMA x Sonic the Hedgehog “Super Sonic Collection” Launches October 30 in Japan

INFOLENS has announced the PUMA x Sonic the Hedgehog “Super Sonic Collection,” featuring Sonic, Shadow, and Tails in a bold lineup of sneakers, hoodies, and accessories launching October 30 in Japan.

Continue ReadingPUMA x Sonic the Hedgehog “Super Sonic Collection” Launches October 30 in Japan
Sonic Rumble Global Pre-Registration Campaign Begins Ahead of November 5 Launch
Sonic Rumble Global Pre-Registration Campaign Begins Ahead of November 5 Launch

Sonic Rumble Global Pre-Registration Campaign Begins Ahead of November 5 Launch

SEGA has launched the global pre-registration campaign for Sonic Rumble, aiming for 10 million “Early Rumblers” before the game’s worldwide release on November 5.

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Knuckles Takes the Spotlight in Sonic Channel’s October 2025 Commemorative Illustration
Knuckles Takes the Spotlight in Sonic Channel’s October 2025 Commemorative Illustration

Knuckles Takes the Spotlight in Sonic Channel’s October 2025 Commemorative Illustration

Sonic Channel’s latest commemorative illustration celebrates Sonic Adventure 2’s Air Necklace upgrade, featuring Knuckles ready for underwater treasure hunting.

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Sonic Rumble Version 1.4.0 Update Brings Biolizard Boss Battle, New Stages, and Master Emerald League
Sonic Rumble Version 1.4.0 Update Brings Biolizard Boss Battle, New Stages, and Master Emerald League

Sonic Rumble Version 1.4.0 Update Brings Biolizard Boss Battle, New Stages, and Master Emerald League

Sonic Rumble’s Version 1.4.0 update arrives October 29, adding the Biolizard boss battle, new stages, and the competitive Master Emerald League ahead of the game’s worldwide launch on November 5.

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Sonic & Friends × Sanrio Characters Plush Launch October 31 at SEGA STORE TOKYO with Halloween Greeting Event
Sonic & Friends × Sanrio Characters Plush Launch October 31 at SEGA STORE TOKYO with Halloween Greeting Event

Sonic & Friends × Sanrio Characters Plush Launch October 31 at SEGA STORE TOKYO with Halloween Greeting Event

The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.

Continue ReadingSonic & Friends × Sanrio Characters Plush Launch October 31 at SEGA STORE TOKYO with Halloween Greeting Event
Next Sonic Station Livestream Airs October 30 Featuring Sonic Racing: CrossWorlds Corporate Showdown
Next Sonic Station Livestream Airs October 30 Featuring Sonic Racing: CrossWorlds Corporate Showdown

Next Sonic Station Livestream Airs October 30 Featuring Sonic Racing: CrossWorlds Corporate Showdown

The next Sonic Station livestream airs October 30, featuring a Sonic Racing: CrossWorlds corporate showdown between Shueisha, Demae-can, BEYBLADE X, and Morinaga, plus new Sonic updates and announcements.

Continue ReadingNext Sonic Station Livestream Airs October 30 Featuring Sonic Racing: CrossWorlds Corporate Showdown
Sonic Rumble Launches November 5 on iOS, Android, and PC
Sonic Rumble Launches November 5 on iOS, Android, and PC

Sonic Rumble Launches November 5 on iOS, Android, and PC

SEGA has confirmed that Sonic Rumble launches November 5 for iOS, Android, and PC. The free-to-play multiplayer game brings Sonic’s speed to chaotic party-style competition across 75 stages and multiple game modes.

Continue ReadingSonic Rumble Launches November 5 on iOS, Android, and PC
Joker Joins Sonic Racing: CrossWorlds in Free Content Drop as Game Surpasses One Million Sales
Joker Joins Sonic Racing: CrossWorlds in Free Content Drop as Game Surpasses One Million Sales

Joker Joins Sonic Racing: CrossWorlds in Free Content Drop as Game Surpasses One Million Sales

The leader of the Phantom Thieves speeds into Sonic Racing: CrossWorlds in a free update celebrating over one million copies sold worldwide.

Continue ReadingJoker Joins Sonic Racing: CrossWorlds in Free Content Drop as Game Surpasses One Million Sales

Takashi Iizuka Talks Sonic Racing: CrossWorlds’ Future, Fan Feedback, and the Game’s Arcade Roots

At Brasil Game Show, Sonic series producer Takashi Iizuka shared how Sonic Racing: CrossWorlds was born from SEGA’s arcade expertise and fan feedback, teasing that more DLC could come if demand stays strong.

Continue ReadingTakashi Iizuka Talks Sonic Racing: CrossWorlds’ Future, Fan Feedback, and the Game’s Arcade Roots
Takashi Iizuka Says He’s Focused on Creating New Sonic Games, Not Remakes
Takashi Iizuka Says He’s Focused on Creating New Sonic Games, Not Remakes

Takashi Iizuka Says He’s Focused on Creating New Sonic Games, Not Remakes

Sonic Team’s Takashi Iizuka says his focus is on developing brand-new Sonic titles instead of revisiting older ones, explaining that he rarely considers remakes or remasters unless there’s a real need for them.

Continue ReadingTakashi Iizuka Says He’s Focused on Creating New Sonic Games, Not Remakes
Takashi Iizuka Addresses Possibility of Brazilian Portuguese Voice Acting in Future Sonic Games
Takashi Iizuka Addresses Possibility of Brazilian Portuguese Voice Acting in Future Sonic Games

Takashi Iizuka Addresses Possibility of Brazilian Portuguese Voice Acting in Future Sonic Games

At Brasil Game Show 2025, Sonic Team’s Takashi Iizuka said SEGA is “being cautious” about adding full Brazilian Portuguese voice acting, noting the importance of preserving Sonic’s familiar voice for fans.

Continue ReadingTakashi Iizuka Addresses Possibility of Brazilian Portuguese Voice Acting in Future Sonic Games
Takashi Iizuka Hopes to Spotlight More Sonic Characters After the “Year of Shadow”
Takashi Iizuka Hopes to Spotlight More Sonic Characters After the “Year of Shadow”

Takashi Iizuka Hopes to Spotlight More Sonic Characters After the “Year of Shadow”

Sonic Team’s Takashi Iizuka says he wants to give other Sonic characters the same attention Shadow received during the “Year of Shadow,” hinting at future themes tied to upcoming movie appearances.

Continue ReadingTakashi Iizuka Hopes to Spotlight More Sonic Characters After the “Year of Shadow”
SONICPICT November 2025 Calendar: “The Princess’s Early Morning Run”
SONICPICT November 2025 Calendar: “The Princess’s Early Morning Run”

SONICPICT November 2025 Calendar: “The Princess’s Early Morning Run”

November’s Sonic Pict illustration from Sonic Channel features Blaze the Cat enjoying an early morning run through the Sol Empire, embracing the calm beauty of autumn.

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SEGA Launches “Gifts from Sonic” Initiative to Support Children Across Japan
SEGA Launches “Gifts from Sonic” Initiative to Support Children Across Japan

SEGA Launches “Gifts from Sonic” Initiative to Support Children Across Japan

SEGA has launched “Gifts from Sonic ~ Let’s Be Friends with Sonic ~,” a new initiative that brings Sonic gifts, books, and inspiration to children across Japan’s Kanto region.

Continue ReadingSEGA Launches “Gifts from Sonic” Initiative to Support Children Across Japan
Sonic Rumble Launches This November with Major Gameplay and UI Improvements
Sonic Rumble Launches This November with Major Gameplay and UI Improvements

Sonic Rumble Launches This November with Major Gameplay and UI Improvements

SEGA has announced that Sonic Rumble, the first-ever multiplayer party game in the Sonic series, launches this November with major gameplay, UI, and progression upgrades based on player feedback.

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SEGA and Waze Team Up to Bring Sonic the Hedgehog to Your Commute
SEGA and Waze Team Up to Bring Sonic the Hedgehog to Your Commute

SEGA and Waze Team Up to Bring Sonic the Hedgehog to Your Commute

SEGA and Waze have partnered to launch a Sonic the Hedgehog navigation experience, featuring Sonic’s voice and themed icons inspired by Sonic Racing: CrossWorlds.

Continue ReadingSEGA and Waze Team Up to Bring Sonic the Hedgehog to Your Commute
Sonic Takes Flight: AirAsia Jet Receives Sonic Racing: CrossWorlds and Sonic Rumble Interior Redesign
Sonic Takes Flight: AirAsia Jet Receives Sonic Racing: CrossWorlds and Sonic Rumble Interior Redesign

Sonic Takes Flight: AirAsia Jet Receives Sonic Racing: CrossWorlds and Sonic Rumble Interior Redesign

SEGA and AirAsia have unveiled a redesigned Sonic-themed jet featuring Sonic Racing: CrossWorlds and Sonic Rumble motifs, complete with an in-game AirAsia sticker event for players.

Continue ReadingSonic Takes Flight: AirAsia Jet Receives Sonic Racing: CrossWorlds and Sonic Rumble Interior Redesign
SEGA Is Encouraging Modding in Sonic Racing: CrossWorlds — But Cheaters Beware
SEGA Is Encouraging Modding in Sonic Racing: CrossWorlds — But Cheaters Beware

SEGA Is Encouraging Modding in Sonic Racing: CrossWorlds — But Cheaters Beware

SEGA is taking a rare stance by supporting modding in Sonic Racing: CrossWorlds, encouraging creative mods that don’t impact online fairness or gameplay balance.

Continue ReadingSEGA Is Encouraging Modding in Sonic Racing: CrossWorlds — But Cheaters Beware
Takashi Iizuka Confirms Sonic Racing: CrossWorlds Will Fully Utilize Nintendo Switch 2 Hardware
Sonic Racing: CrossWorlds Switch 2 Version Arrives This Christmas with Enhanced Performance

Takashi Iizuka Confirms Sonic Racing: CrossWorlds Will Fully Utilize Nintendo Switch 2 Hardware

Takashi Iizuka says the upcoming Nintendo Switch 2 version of Sonic Racing: CrossWorlds will take full advantage of the console’s upgraded hardware while maintaining full cross-play with other platforms.

Continue ReadingTakashi Iizuka Confirms Sonic Racing: CrossWorlds Will Fully Utilize Nintendo Switch 2 Hardware
Sonic the Hedgehog Writer Launches ENDLESS FANTASIA, a Kingdom Hearts-Inspired All-Ages Comic Promoting Literacy
Sonic the Hedgehog Writer Launches ENDLESS FANTASIA, a Kingdom Hearts-Inspired All-Ages Comic Promoting Literacy

Sonic the Hedgehog Writer Launches ENDLESS FANTASIA, a Kingdom Hearts-Inspired All-Ages Comic Promoting Literacy

ENDLESS FANTASIA is a new fantasy-adventure comic from Sonic the Hedgehog writer Daniel Barnes and a team of IDW Sonic artists, blending action, heart, and a mission to get kids excited about reading.

Continue ReadingSonic the Hedgehog Writer Launches ENDLESS FANTASIA, a Kingdom Hearts-Inspired All-Ages Comic Promoting Literacy
DC x Sonic the Hedgehog Batmobile With Shadow as Batman Revealed by JAKKS Pacific
DC x Sonic the Hedgehog Batmobile With Shadow as Batman Revealed by JAKKS Pacific

DC x Sonic the Hedgehog Batmobile With Shadow as Batman Revealed by JAKKS Pacific

The DC x Sonic the Hedgehog Batmobile With Shadow as Batman will debut at New York Comic Con 2025, blending Gotham’s dark style with Sonic’s high-speed energy.

Continue ReadingDC x Sonic the Hedgehog Batmobile With Shadow as Batman Revealed by JAKKS Pacific
Hololive VTubers to Stream Sonic Racing: CrossWorlds Minecraft Pack on October 13
Hololive VTubers to Stream Sonic Racing: CrossWorlds Minecraft Pack on October 13

Hololive VTubers to Stream Sonic Racing: CrossWorlds Minecraft Pack on October 13

SEGA has announced a special Sonic Racing: CrossWorlds live stream featuring Hololive VTubers Shirakami Fubuki, Oozora Subaru, Ookami Mio, and Inugami Korone, airing October 13 at 8 PM JST.

Continue ReadingHololive VTubers to Stream Sonic Racing: CrossWorlds Minecraft Pack on October 13