SEGA has announced a brand-new collaboration with PUMA, bringing Sonic the Hedgehog back into the world of fashion with a limited-edition collection. This time, Sonic is joined by Shadow and Tails for a capsule that blends gaming heritage with motorsport flair, launching worldwide on October 30, 2025.
At the heart of the lineup are the sneakers: the PUMA Inhale, reimagined in Sonic’s trademark blue, and the PUMA Inverse, given bold colorways inspired by Shadow and Tails. Each design comes with special touches like character-shaped lace shrouds, interchangeable heel tabs, and swappable Formstrips, giving fans plenty of ways to customize their look.
The apparel side continues the high-speed theme, drawing inspiration from SEGA’s latest kart-racing title, Sonic Racing: CrossWorlds. Highlights include a blackout Track Jacket and Track Pants with red racing accents, a Graphic Hoodie and Shorts with golden ring-inspired drawstring aglets, and a Racer Shirt with an oversized Sonic design. Completing the range are a Graphic Tee uniting Sonic, Shadow, and Tails, along with accessories such as a co-branded 5-Panel Cap and Waist Bag with ring-style zipper pulls.
As a bonus for gamers, PUMA has also designed eight exclusive in-game decals for Sonic Racing: CrossWorlds. The PUMA decal pack is available free of charge to all players, adding an extra crossover between the streetwear collection and the game.
The PUMA x Sonic the Hedgehog collection launches October 30, 2025, at PUMA.com, PUMA flagship stores, and select retailers worldwide.
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where can i buy it outside USA?