Today, SEGA announced its latest campaign Fearless: Year of Shadow to celebrate the amazing fans of Sonic and Shadow. Last year, SEGA launched the Fast. Friends. Forever program, which highlighted the special bond that Sonic and friends Tails, Knuckles, and Amy Rose share with their fans. 

Proceed without fear. Fearless: Year of Shadow, begins.

This year the focus shifts to everyone’s favorite brooding hedgehog, Shadow, who is set to star in the upcoming video game, SONIC X SHADOW GENERATIONS, as well as the highly anticipated movie, “Sonic the Hedgehog 3”, later this year. The campaign celebrates what it means to be Fearless and embracing your inner Shadow by bravely facing challenges head on. 

To kick off the campaignSEGA created a bold launch trailer featuring original music that celebrates Shadow and the fearlessness of Sonic and Shadow fans. Take a look at the trailer below!

Everyone faces their own struggles, but if Shadow has taught us anything, it’s that no matter what challenges life throws your way, you have the power to control your own path. Stay fearless!

The Fearless: Year of Shadow continues throughout the year with a variety of action-packed activations including: 

  • Motorcycle Tour – Check out the custom-built Shadow-inspired motorcycle, set to appear at MotoGP and more! Stay tuned for future dates and follow the Fearless website for more locations!
    • MotoGP – Come see Shadow’s motorcycle at the display in the MotoGP Fan Zone this weekend in Austin, TX and again in the UK this August. Stay for some fearless motorcycle action at the world premier event. Get your tickets here!

For the Year of Shadow, SEGA brought to life a chopper style motorcycle, often referred to as Dark Rider, to honor Shadow’s legacy.
  • Shadow X Sonic Generations
    • Shadow the Hedgehog is back with Classic and Modern Sonic in SONIC X SHADOW GENERATIONS, an all-new collection featuring two unique experiences! Play as Shadow the Hedgehog in a brand-new story campaign and tackle iconic 2D and 3D stages as Classic and Modern Sonic in a newly remastered version of SONIC GENERATIONS.
  • Mobile Game Events
    • Play the Fearless mobile events in Sonic Forces and Sonic Dash for a chance to unlock powerful Shadow variants including Super Shadow, Vampire Shadow, Sir Lancelot, and Dragon Hunter Lancelot!
  • LEGO
  • Sonic Speed Café
    • Sonic Speed Café, the official Sonic the Hedgehog themed restaurant, is serving up new locations, menu items, merch and much more! Featuring Shadow product themes, photo opportunities and menu items, fans can come celebrate the year of Shadow! Stay tuned for updates!
  • IHOP
    • Enjoy Shadow’s Chaos Chocolate Pancakes at your local IHOP until May 5!  
  • Sonic Symphony World Tour
    • Experience the magic of Sonic’s greatest moments on the big screen with a rock band and live symphony orchestra. The world tour will now feature original Shadow scores along with some of his coolest moments on screen.

Check out the artwork that was released with the campaign below!

Stay tuned to Sonic City for more Fearless: Year of Shadow News and Updates!

Join 53 other subscribers

Leave a Reply