SEGA will open the official SONIC & FRIENDS Cafe on January 9 2026 in Yurakucho and Nagoya, offering themed food, drinks, merchandise and bonuses based on the popular short animation series.
SEGA has launched the official Sonic & Friends website, featuring detailed character profiles, merchandise updates, and links to the hit TikTok series adored by fans around the world.
The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.
SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
Sonic and Hello Kitty unveiled the Sonic & Friends x Sanrio plush collection at Tokyo Toy Show 2025, featuring six character pairings with release dates starting October 31 in Japan.
Sonic races into Sanrio’s 40th anniversary celebrations with a new Hello Kitty crossover, daily voting, and exclusive merchandise now available.
SEGA Fave, the new company formed by merging SEGA's amusement machine and toy divisions, will release Japan-exclusive "SONIC & FRIENDS" merchandise starting from April 26, 2024! This collection includes plush…
Italian Toy Company, Cocorico, has announced a new line of Sonic the Hedgehog character blind bags for their "Super Magic Squishy" line of blind bag squeezable collectibles. This is the…
Alcara, a French manufacturer and distributor of cake fèves, has announced a new Sonic the Hedgehog set for their cake decoration figure line. The set itself uses the Sonic &…
Last month, we reported on a new mysterious trademark from SEGA for something called Sonic & Friends. We now know that it was for a new animated webseries exclusive to…
A new trademark has recently popped up on the Japanese website, Chizai Watch, which posts recently added trademarks from the Japanese Patent Office, for something called "SONIC & FRIENDS". Not…
