SEGA Details Little Akihabara Pop-Up Shop in Downtown Los Angeles

Post published:June 19, 2026
Post category:Events Merchandise Sonic News

SEGA’s Little Akihabara pop-up shop runs from June 19 to July 19 at Little Tokyo Mall in Downtown Los Angeles, featuring exclusive weekly graphic tees, rare Japan-only plush imports, themed menu items, and a stamp card gift campaign.

SEGA Reveals New SEGA LABBIES Plush Wave Featuring Shadow the Hedgehog

Post published:March 16, 2026
Post category:Merchandise Sonic News

SEGA has announced a new SEGA LABBIES plush wave launching March 19, 2026, featuring Shadow the Hedgehog alongside characters from Yakuza and Persona 3 Reload.

SEGA Launches New Plush Lines Featuring Sonic and Yakuza Characters as Part of Transmedia Strategy

Post published:July 2, 2025
Post category:Merchandise Sonic News

SEGA’s transmedia expansion continues with the debut of SEGA Cooro and SEGA LABBIES, two original plush toy lines starring Sonic the Hedgehog and Yakuza characters.