SEGA is celebrating the holidays in Sonic Racing: CrossWorlds with the NiGHTS Festival, a festive in-game event launching on Christmas Day with rewards and Donpa Tickets up for grabs.
SEGA is bringing Godzilla to Sonic Rumble with a limited time crossover event launching December 22, featuring a new survival stage, playable Kaiju characters and exclusive unlocks.
Sonic Racing: CrossWorlds has earned a nomination at the 15th Annual New York Game Awards, landing a spot in the Best Kids Game category as Sonic continues to connect with younger players and families.
SEGA has launched “Gifts from Sonic ~ Let’s Be Friends with Sonic ~,” a new initiative that brings Sonic gifts, books, and inspiration to children across Japan’s Kanto region.
SEGA and Waze have partnered to launch a Sonic the Hedgehog navigation experience, featuring Sonic’s voice and themed icons inspired by Sonic Racing: CrossWorlds.
SEGA and AirAsia have unveiled a redesigned Sonic-themed jet featuring Sonic Racing: CrossWorlds and Sonic Rumble motifs, complete with an in-game AirAsia sticker event for players.
The DC x Sonic the Hedgehog Batmobile With Shadow as Batman will debut at New York Comic Con 2025, blending Gotham’s dark style with Sonic’s high-speed energy.
SEGA has announced a special Sonic Racing: CrossWorlds live stream featuring Hololive VTubers Shirakami Fubuki, Oozora Subaru, Ookami Mio, and Inugami Korone, airing October 13 at 8 PM JST.
The Halloween 2025 Event has arrived in Sonic Rumble, bringing festive rewards, spooky skins, and limited-time cosmetics through November 14.
Producer Lee Cocker says SEGA’s new partnership with the International Olympic Committee centers on merchandise, not a new Mario & Sonic at the Olympic Games entry.
Sonic and the Secret Rings returns through Project Reignition, a fan-made PC remake that modernizes the 2007 Wii title with improved controls, visuals, and accessibility. A playable demo is now available as part of SAGE 2025.
Brazilian developer Pedro “PVic” Victor has released the first PC demo for Artius, a fast-paced 2D platformer inspired by Sonic the Hedgehog, Pizza Tower, and Antonblast, debuting at SAGE 2025.
The Blue Blur speeds into PUBG MOBILE with Sonic and Tails outfits, themed weapons, vehicles, and more. The limited-time crossover runs from October 3 to October 31 on iOS and Android.
SEGA and the International Olympic Committee have announced a new multi-year partnership uniting Sonic the Hedgehog with the Olympic brand in the “Five Rings” collaboration, celebrating speed, sportsmanship, and global unity.
The Sonic Music Experience tour continues this fall with a newly announced Osaka performance on November 9, 2025, featuring Tomoya Ohtani’s DJ set and Jun Senoue’s Sonic Adventure Music Experience band.
The Rocket League x Sonic the Hedgehog event kicks off today, September 23, featuring the new Sonic Spin LTM, themed rewards, and a Porsche 918 Spyder bundle with Sonic decals.
The 2025 Autumn Event has begun in Sonic Rumble, featuring exclusive rewards, seasonal cosmetics, and the debut of the Harvest Cream skin, available through October.
ASUS Japan has partnered with SEGA to bring ASUS and ROG logos into Sonic Racing: CrossWorlds as customization stickers, with hands-on demos at TGS 2025 on ROG Ally and ASUS Gaming V16.
COSPA has revealed a new Sonic the Hedgehog collection debuting at Tokyo Game Show 2025, featuring graphic apparel, classic Sonic jackets, and practical accessories with vivid designs.
Rocket League Season 20 launches September 17 with Sonic the Hedgehog cosmetics, including a player banner and wheels, as Psyonix teases even more Sonic content later this season.
Fresh leaks have revealed Sonic x PUBG Mobile collaboration content, including Sonic and Tails costumes, vehicle skins, weapons, and even Super Sonic and companion emotes.
SEGA will join J-POP.ZIP 2025 in Seoul from September 19–21, featuring Sonic and Persona booths, game trials, exclusive merch, and a special Sonic DJ set by Tomoya Ohtani.
SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
SEGA has announced Sonic’s Rising Athletes, a new youth initiative starting with SONIC CUP 2025, a skateboarding competition for U-15 skaters in Tokyo and Osaka this November. Winners will earn a training trip to Los Angeles.
SEGA is teaming up with K1 Speed San Diego for a limited-time Sonic Racing: CrossWorlds karting event, featuring themed races, giveaways, and exclusive merch from July 24 to 27.
Join the seasonal celebration in Sonic Rumble from July 11 to July 30 and unlock Festival Knuckles, summer-themed effects, and more.
SEGA brings Sonic Racing: CrossWorlds to the Esports World Cup 2025 with a live exhibition match, themed go-karts, and a towering Sonic statue in Riyadh, Saudi Arabia.
Three limited-edition foil covers for Sonic the Hedgehog #1 are now available from GalaxyCon, with signed and CGC-graded options featuring Roger Craig Smith and Ben Schwartz.
SEGA is bringing Sonic to real-world attractions across the globe, with projects now in development for the US, Europe, Japan, and South America.
Sonic’s June 23 birthday celebration included a Sanrio collaboration, new PayPay card designs, limited-edition T-shirts, and a week-long Joypolis event.
Sonic, Tails, and Knuckles speed into Supercell’s hit multiplayer game Squad Busters starting June 17, bringing classic abilities, Green Hill Zone, and a face-off with Dr. Eggman.
Celebrate Sonic’s 34th anniversary with exclusive merch and surprises at a limited-time pop-up shop in Tokyo Skytree Town from June 14 to 29.
From May 30 to June 13, Sonic Rumble players can unlock exclusive Sonic Prime skins, emotes, and effects in a multiverse-themed event celebrating the Netflix series.
From May 29 to June 26, Sonic and friends join Asphalt Legends Unite in a high-speed collab featuring Collector Mode, iconic ring sounds, character-themed vehicles, and classic music.
Celebrate Sonic’s 34th anniversary in Phantasy Star Online 2: New Genesis Ver.2 with themed outfits, special quests, Build Parts, and city decorations starting June 4!
Sonic’s 34th birthday celebration kicks off at Tokyo Joypolis with themed food, special tickets, exclusive merch, and a live “SoniSta!” event featuring Takashi Iizuka and Kazuyuki Hoshino!
