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Discuss: Takashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy

AdmiralJuicy · 2026-09-24T06:10:02-07:00

Discuss this Sonic City article here. Article: https://sonic-city.net/2026/09/24/takashi-iizuka-reveals-why-sega-put-sonic-in-zeta-division-as-part-of-new-asia-strategy/ Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.

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