SEGA to Host First Official Cannes Lions Session by a Japanese Game Company With Sonic 35th Anniversary Panel
SEGA to Host First Official Cannes Lions Session by a Japanese Game Company With Sonic 35th Anniversary Panel
SEGA will host The Sonic Effect at Cannes Lions 2026, marking the first official session by a Japanese game company and spotlighting Sonic’s 35-year evolution, global fandom, and multimedia success.
