SEGA president Shuji Utsumi says Sonic is particularly popular among American and European tourists visiting Tokyo, while customer data is helping SEGA tailor permanent stores to different regional audiences.
SEGA and Epic Games say Sonic x Fortnite was years in the making, with repeated revisions to Sonic’s proportions, a comic created to explain his new form, and more than 1.5 billion Rings collected in its first three days.
SEGA president Shuji Utsumi says the next Sonic movie is shaping up with impressive footage and explains how Sonic’s film success is influencing the company’s wider global strategy.
SEGA will host The Sonic Effect at Cannes Lions 2026, marking the first official session by a Japanese game company and spotlighting Sonic’s 35-year evolution, global fandom, and multimedia success.
JAKKS Pacific and SEGA have signed a multi-year partnership to produce Sonic the Hedgehog 4 merchandise, including action figures, plush, playsets, and costumes launching worldwide in early 2027.
Manga Productions will handle package sales and marketing for Sonic Racing: CrossWorlds across the Middle East and North Africa, expanding Sonic’s global reach.
From April 2nd to April 7th, 2024, the "Be happy! Romero Britto Japan Exhibition" is being held at Isetan Shinjuku Store in Tokyo. This art exhibition features over 100 new…
SEGA has been enjoying success with their latest addition to the franchise, Sonic Frontiers. The game has received great reception among fans and critics alike, quickly becoming the second fastest-selling…
