From Sonic City News SEGA and the International Olympic Committee Announce Multi-Year Partnership Celebrating Sonic and the Olympic Brand

SEGA and the International Olympic Committee have announced a new multi-year partnership uniting Sonic the Hedgehog with the Olympic brand in the “Five Rings” collaboration, celebrating speed, sportsmanship, and global unity.

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I was hoping to see the Mario & Sonic at the Olympic Games franchise to make a return, but eh, this is close enough.