SEGA has announced a special piece of merchandise to celebrate a major milestone for the franchise’s official portal site. To mark 20 years of Sonic Channel, a commemorative T-shirt bundled with an exclusive sticker set is now available for pre-order.

Sonic Channel, the official website that delivers news, artwork, calendars, and behind-the-scenes features from the Sonic Team, celebrated its 20th anniversary this past May. To honor that legacy, SEGA has created an original anniversary T-shirt paired with a set of 20 unique stickers designed specifically for the occasion. It is a neat keepsake for fans who have followed the site over the years.

Pre-orders are currently open through the SEGA Store Online, check here for details about shipping outside Japan. In-store sales are also planned at SEGA STORE TOKYO starting on the official release date.

The T-shirt is made from 100 percent cotton and will be available in a range of sizes. The included sticker set features 20 different designs, each created exclusively for the anniversary and sized for easy display or use.

Product details:

  • Product name: Sonic Channel 20th Anniversary T-Shirt
  • Price: ¥5,500 (tax included)
  • Pre-orders begin: December 25, 2025 at 6:00 PM JST
  • Planned release date: March 27, 2026
  • Sizes: M, L, 2L, 3L
  • Material: 100 percent cotton
  • Bonus item: 20 stickers (approximately 50 × 50 mm each)
  • Publisher: SEGA

Since its launch, Sonic Channel has served as a direct line between Sonic Team and fans, offering a steady stream of official content that helped shape the series’ online presence. Reaching the 20-year mark is a big achievement, and this anniversary set feels like a simple but meaningful way to celebrate that history.

Keep it locked to Sonic City for more Sonic merchandise news, official releases, and Sonic Channel updates!


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