LEGO Sonic Speeds into Roblox with Sonic Speed Simulator Event This August

SEGA, The LEGO Group, and Gamefam are teaming up to bring LEGO Sonic the Hedgehog to Sonic Speed Simulator on Roblox. This limited-time collaboration begins August 9, 2025, and will run for four weeks, featuring themed challenges, quests, and exclusive in-game rewards inspired by LEGO Sonic sets and the fast-paced world of Sonic Speed Simulator.

Players will be able to explore the new LEGO Brick Hill Zone, a colorful reimagining of Green Hill Zone built entirely from LEGO bricks. The zone includes interactive features like the Team Sonic Command Truck, Dr. Eggman’s Egg Crusher Mech, and missions designed to capture the creativity of both brands.

The event rolls out in weekly updates:

• Week 1 (August 2): Gather LEGO bricks hidden throughout Sonic Speed Simulator to unlock the portal to LEGO Brick Hill Zone.
• Week 2 (August 9): Explore LEGO Brick Hill Zone, collect LEGO Rings and Golden Bricks, defeat LEGO Badniks, and complete missions to unlock LEGO Sonic and LEGO Tails minifigures.
• Week 3 (August 16): Join LEGO Shadow in the Shadow Revenge Event, take control of Eggman’s Mech, complete Time Attack challenges, and earn LEGO Shadow, LEGO Metal Sonic, and alternate Mech variants.
• Week 4 (August 23): Team up for a rescue mission with the Team Sonic Command Truck ATV, locate LEGO animals across the zone, and unlock LEGO Knuckles and the Knuckles Guardian Mech.

Since launching in April 2022, Sonic Speed Simulator has become Roblox’s top-performing branded game with more than 1.2 billion visits. This LEGO crossover builds on that success, giving players a brick-built twist on Sonic’s high-speed adventure.

The LEGO Sonic event begins August 9, 2025, in Sonic Speed Simulator on Roblox.

Stay tuned to Sonic City for more News and Updates on Sonic collaborations.