Following a highly successful launch in the UK and Ireland, Sega and ToyTopic have announced the expansion of their Sonic the Hedgehog plush and accessories line to retail markets across Europe. This milestone marks a significant step for the partnership, which has enjoyed strong sales and a positive reception from fans and retailers alike.
The plush range now features a variety of sizes—from small and medium to large and super large—catering to fans of all ages. Additionally, new plush accessories have been introduced under ToyTopic’s registered brand names, Cubezzz and Mini Palzzz. These include creative designs like snap bracelets, plush backpacks, and collectible plush toys. With prices ranging from £2.99 to £29.99, the collection offers something for every fan and budget.
Paul Cook, Sales and Operations Director at ToyTopic, expressed his excitement about the expansion:
We have been thrilled by the initial UK, Ireland and selected European accounts’ support on our Sonic plush range to date, and with such strong sell-through results already, we’re excited to be able to extend this offer across retail in Europe.
Gemma Daniels, Senior Licensing Manager at Sega, echoed these sentiments, emphasizing the quality and value ToyTopic has brought to the partnership:
We were impressed with ToyTopic’s quality and value right from the start, and with impressive results in the UK and Ireland, we’re happy to see this partnership continue to grow.
The full Sonic plush collection, including these new additions, will be showcased at the London Toy Fair at Stand G94, offering fans and retailers a closer look at the exciting lineup.
With this expansion, Sonic’s iconic speed and charm continue to race into the hearts of fans across Europe, providing a fun and collectible way to celebrate the beloved franchise. Fans should keep an eye out at their local retailers as the line hits shelves across the continent.
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Source: Licencing.biz
