Pac-Man celebrates his 45th anniversary with a dream conversation alongside Sonic. Two iconic characters who have raced through the Shōwa and Reiwa eras reflect on their “lives”:“You never know what’s going to happen, and that’s what makes it interesting.”
Pac-Man celebrates his 45th anniversary with a dream conversation alongside Sonic. Two iconic characters who have raced through the Shōwa and Reiwa eras reflect on their “lives”:“You never know what’s going to happen, and that’s what makes it interesting.”

Pac-Man celebrates his 45th anniversary with a dream conversation alongside Sonic. Two iconic characters who have raced through the Shōwa and Reiwa eras reflect on their “lives”:“You never know what’s going to happen, and that’s what makes it interesting.”

To celebrate Pac-Man’s 45th anniversary, the iconic arcade hero sits down with Sonic the Hedgehog for a heartfelt and surprisingly thoughtful conversation about freedom, fun, and what it means to keep moving forward.

Continue ReadingPac-Man celebrates his 45th anniversary with a dream conversation alongside Sonic. Two iconic characters who have raced through the Shōwa and Reiwa eras reflect on their “lives”:“You never know what’s going to happen, and that’s what makes it interesting.”
TOUMA Designs New Sonic the Hedgehog Blind Box Series Launching in Japan This December
TOUMA Designs New Sonic the Hedgehog Blind Box Series Launching in Japan This December

TOUMA Designs New Sonic the Hedgehog Blind Box Series Launching in Japan This December

Renowned sofubi artist TOUMA puts his signature art-toy spin on Sonic and friends in a new blind box series exclusive to T-BASE JAPAN.

Continue ReadingTOUMA Designs New Sonic the Hedgehog Blind Box Series Launching in Japan This December
Sonic and Shadow Return to Thank You Mart With Affordable New Merch Line Launching January 2026
Sonic and Shadow Return to Thank You Mart With Affordable New Merch Line Launching January 2026

Sonic and Shadow Return to Thank You Mart With Affordable New Merch Line Launching January 2026

Sonic the Hedgehog is teaming up with Thank You Mart once again for a new Japan exclusive merch collection focused on Sonic and Shadow, with every item priced at just ¥390 before tax.

Continue ReadingSonic and Shadow Return to Thank You Mart With Affordable New Merch Line Launching January 2026
SEGA x FREAK’S STORE 65th Anniversary Collection Launches November 5 Featuring Sonic, Yakuza, and More
SEGA x FREAK’S STORE 65th Anniversary Collection Launches November 5 Featuring Sonic, Yakuza, and More

SEGA x FREAK’S STORE 65th Anniversary Collection Launches November 5 Featuring Sonic, Yakuza, and More

SEGA and FREAK’S STORE are teaming up to celebrate SEGA’s 65th anniversary with a limited-edition streetwear collection featuring Sonic the Hedgehog, Yakuza, Puyo Puyo, NiGHTS, SEGA Saturn, Crazy Taxi, and OutRun — launching November 5 across Japan.

Continue ReadingSEGA x FREAK’S STORE 65th Anniversary Collection Launches November 5 Featuring Sonic, Yakuza, and More
Sonic & Friends × Sanrio Characters Plush Launch October 31 at SEGA STORE TOKYO with Halloween Greeting Event
Sonic & Friends × Sanrio Characters Plush Launch October 31 at SEGA STORE TOKYO with Halloween Greeting Event

Sonic & Friends × Sanrio Characters Plush Launch October 31 at SEGA STORE TOKYO with Halloween Greeting Event

The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.

Continue ReadingSonic & Friends × Sanrio Characters Plush Launch October 31 at SEGA STORE TOKYO with Halloween Greeting Event
PUMA x Sonic the Hedgehog Collection Launches October 30 Featuring Sonic, Shadow, and Tails
PUMA x Sonic the Hedgehog Collection Launches October 30 Featuring Sonic, Shadow, and Tails

PUMA x Sonic the Hedgehog Collection Launches October 30 Featuring Sonic, Shadow, and Tails

SEGA and PUMA are teaming up for a new Sonic the Hedgehog collection launching October 30, 2025, with sneakers, apparel, and free in-game decals for Sonic Racing: CrossWorlds.

Continue ReadingPUMA x Sonic the Hedgehog Collection Launches October 30 Featuring Sonic, Shadow, and Tails
Sonic Racing: CrossWorlds Takes Center Stage at Tokyo Game Show 2025 With Crossovers, Live Shows, and Exclusive Merch
Sonic Racing: CrossWorlds Takes Center Stage at Tokyo Game Show 2025 With Crossovers, Live Shows, and Exclusive Merch

Sonic Racing: CrossWorlds Takes Center Stage at Tokyo Game Show 2025 With Crossovers, Live Shows, and Exclusive Merch

SEGA has revealed its full Tokyo Game Show 2025 lineup, with Sonic Racing: CrossWorlds headlining the booth through crossover demos, live events, themed food, and exclusive merchandise.

Continue ReadingSonic Racing: CrossWorlds Takes Center Stage at Tokyo Game Show 2025 With Crossovers, Live Shows, and Exclusive Merch
Shadow Tops Character Rankings in Sonic Racing: CrossWorlds Network Test
Shadow Tops Character Rankings in Sonic Racing CrossWorlds Network Test

Shadow Tops Character Rankings in Sonic Racing: CrossWorlds Network Test

SEGA has revealed the most popular characters from the Sonic Racing: CrossWorlds open network test, with Shadow leading the pack ahead of Sonic, Jet, Tails, and Cream & Cheese.

Continue ReadingShadow Tops Character Rankings in Sonic Racing: CrossWorlds Network Test
SEGA and Steady Hands Launch Exclusive Sonic the Hedgehog Capsule Collection
SEGA and Steady Hands Launch Exclusive Sonic the Hedgehog Capsule Collection

SEGA and Steady Hands Launch Exclusive Sonic the Hedgehog Capsule Collection

SEGA and apparel brand Steady Hands have released an exclusive Sonic the Hedgehog capsule collection, featuring five premium graphic tees spotlighting Sonic, Knuckles, Shadow, Dr. Eggman, and Super Sonic.

Continue ReadingSEGA and Steady Hands Launch Exclusive Sonic the Hedgehog Capsule Collection
Sonic and Yacker Enjoy a Sweet Break in June’s Sonic Channel Art
Sonic and Yacker Enjoy a Sweet Break in June’s Sonic Channel Art

Sonic and Yacker Enjoy a Sweet Break in June’s Sonic Channel Art

Sonic Channel’s June 2025 illustration features Sonic and Yacker from Sonic Colors kicking back with a tempting treat inspired by Sweet Mountain.

Continue ReadingSonic and Yacker Enjoy a Sweet Break in June’s Sonic Channel Art

Sonic and The Flash Finally Meet in DC x Sonic the Hedgehog #1—And Yes, It Starts with a Race

Pop culture’s fastest icons collide in DC x Sonic the Hedgehog #1 as Sonic and The Flash meet for the first time, kicking off their dynamic with a race fans have waited decades to see.

Continue ReadingSonic and The Flash Finally Meet in DC x Sonic the Hedgehog #1—And Yes, It Starts with a Race

Translation: Sonic × Shadow Generations BGM Introduction Video, Part 3! Who is the Metal Overlord That Stands in Shadow’s Way?

SEGA Corporation has released the third video showcasing in-game BGM for Sonic × Shadow Generations, scheduled for release on Friday, October 25, 2024, on PlayStation®5, PlayStation®4, Nintendo Switch™, Xbox Series X|S, Xbox One, and PC…

Continue ReadingTranslation: Sonic × Shadow Generations BGM Introduction Video, Part 3! Who is the Metal Overlord That Stands in Shadow’s Way?

Sonic the Hedgehog Appointed as Official Japanese Karate Judges Organization Ambassador

Sonic has been appointed as the official ambassador (promotional representative) for the 18th Japanese Karate Judges Organization (JKJO) All Japan Junior Karate Championship, Minister of Education, Culture, Sports, Science, and Technology Cup!…

Continue ReadingSonic the Hedgehog Appointed as Official Japanese Karate Judges Organization Ambassador