SEGA and FREAK’S STORE are teaming up to celebrate SEGA’s 65th anniversary with a limited-edition streetwear collection featuring Sonic the Hedgehog, Yakuza, Puyo Puyo, NiGHTS, SEGA Saturn, Crazy Taxi, and OutRun — launching November 5 across Japan.
The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.
SEGA and PUMA are teaming up for a new Sonic the Hedgehog collection launching October 30, 2025, with sneakers, apparel, and free in-game decals for Sonic Racing: CrossWorlds.
SEGA has revealed its full Tokyo Game Show 2025 lineup, with Sonic Racing: CrossWorlds headlining the booth through crossover demos, live events, themed food, and exclusive merchandise.
SEGA has revealed the most popular characters from the Sonic Racing: CrossWorlds open network test, with Shadow leading the pack ahead of Sonic, Jet, Tails, and Cream & Cheese.
SEGA and apparel brand Steady Hands have released an exclusive Sonic the Hedgehog capsule collection, featuring five premium graphic tees spotlighting Sonic, Knuckles, Shadow, Dr. Eggman, and Super Sonic.
Three bold PUMA sneakers inspired by Sonic, Tails, and Shadow launch October 30, 2025, blending character flair with classic sneaker designs.
Posters featuring Sonic and friends will promote safety awareness across Tokyo from August 30 to September 5.
The duo will represent the event as part of Sonic’s Rising Athletes campaign, taking place September 20 at Tokyo Big Sight.
Sonic, Tails, Knuckles, and Shadow join Funko’s new 7-inch Pop! Plush lineup, with pre-orders live now ahead of a September 2025 release.
The latest TailsTube episode features Sonic and Tails exploring a Chao Garden, while longtime director Tyson Hesse announces his exit from the series.
Sonic Channel’s June 2025 illustration features Sonic and Yacker from Sonic Colors kicking back with a tempting treat inspired by Sweet Mountain.
Sonic, Amy, Silver, and Shadow join the Justice League in JAKKS Pacific’s new DC x Sonic figure line, now available for pre-order at Target.
Hello, this is Tomoko Hayane!The rainy season is just around the corner! So this month, we’re introducing a refreshing wallpaper illustration to blow away the damp, gloomy air♪ The star…
This month’s Sonic Channel art captures a rare, peaceful moment with Sonic waiting out the rain at a laundromat—listless, calm, and maybe even enjoying the stillness.
SEGA HARDlight has officially revealed Sheriff Sonic and Sir Lamorak as the next character variants joining Sonic Forces and Sonic Dash.
LEGO expands its Sonic the Hedgehog lineup with two new sets launching August 1, featuring Knuckles, Dr. Eggman, Metal Sonic, and more.
Pop culture’s fastest icons collide in DC x Sonic the Hedgehog #1 as Sonic and The Flash meet for the first time, kicking off their dynamic with a race fans have waited decades to see.
Sega has shared new details from the Sonic Racing: CrossWorlds closed network test, revealing over one million races completed and the most-played racers, with Sonic, Shadow, and Cream leading the way.
Hey, everyone!This is KIKUZO, the webmaster of Sonic Channel! I’ve got a project I want you to check out! The Sonic voting event we’ve been holding monthly on X is…
HASBRO and SEGA have joined forces to unveil the all-new Sonic the Hedgehog x TRANSFORMERS Mash-Up Pack, an exciting crossover for fans of both iconic franchises! This collaboration introduces two…
Build-A-Bear Workshop has launched a new lineup of Sonic the Hedgehog plushies, and for the first time, the mysterious and powerful Shadow joins the collection. Just in time for the…
Hey there! This is KIKUZO, the webmaster of Sonic Channel.As I lament how quickly autumn zipped by—just like Sonic—I’m gearing up my body to withstand the chill of winter! Let’s…
The official Sonic the Hedgehog social media accounts have announced the release of a new manga titled SONIC X SHADOW GENERATIONS X CHAO, which focuses on the fan-favorite Chao! According…
SEGA Corporation has released the third video showcasing in-game BGM for Sonic × Shadow Generations, scheduled for release on Friday, October 25, 2024, on PlayStation®5, PlayStation®4, Nintendo Switch™, Xbox Series X|S, Xbox One, and PC…
Sonic has been appointed as the official ambassador (promotional representative) for the 18th Japanese Karate Judges Organization (JKJO) All Japan Junior Karate Championship, Minister of Education, Culture, Sports, Science, and Technology Cup!…
T-shirts and hoodies featuring illustrations of Classic Sonic, as well as T-shirts with Sonic embroidery on the chest, are now available! Featured Pages Sega Store Amazon Classic Sonic Print T-Shirt…
From the Sonic the Hedgehog Basic Series, we have introduced the following merchandise: pin badges, acrylic stands, acrylic charms, key rings, a badge collection, and sets of two clear files!…
From August 30 to September 5, Japan will observe Disaster Preparedness Week! This year, Sonic, Tails, Amy, and a host of characters from the IDW comics are featured on the…
Lee Cocker, who has been involved in the development of every entry in the popular Mario & Sonic at the Olympic Games minigame collection series, recently announced on his socials…
Smyths Toys has listed a new 4 Pack of Sonic the Hedgehog figures by Jada Toys! The 4 pack includes diecast metal figures of Sonic, Tails, Knuckles, and Shadow striking…
From Bushiroad Creative comes "PalVerse Palé.," an open figure series featuring a unique deformed design reminiscent of American animation, born from a painting palette. Although this line of figures mostly…
The latest entry in the Super Monkey Ball franchise is out today! The first completely new game in 10 years comes with 200 all-new stages, 4-player online and offline co-op,…
Sonic Channel has just revealed their latest Sonic Pict illustration, showing two blue hedgehogs stopping by Apotos to get some of their famous ice cream to celebrate their birthday! Check…
First 4 Figures has announced another resin statue in their line of Sonic Movie 2 collectibles, this time recreating Sonic's battle with the drones on the snowy mountain in the…
AIDIS Inc. has announced that from June 20, its popular mobile RPG Last Cloudia will host a collaboration event with Sonic the Hedgehog. If you already play the game, you…
