Sonic Rumble is launching a full Shadow the Hedgehog anniversary event with themed cosmetics, missions, and the limited time Motorsport Shadow skin, running from November 21 to December 12.
Sonic Rumble is now live worldwide on iOS, Android, and Steam, bringing 32-player multiplayer mayhem, the Halloween 2025 event, and a Sonic the Hedgehog 3 movie crossover to celebrate its global debut.
The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.
Sonic Team’s Takashi Iizuka says his focus is on developing brand-new Sonic titles instead of revisiting older ones, explaining that he rarely considers remakes or remasters unless there’s a real need for them.
At Brasil Game Show 2025, Sonic Team’s Takashi Iizuka said SEGA is “being cautious” about adding full Brazilian Portuguese voice acting, noting the importance of preserving Sonic’s familiar voice for fans.
Sonic Team’s Takashi Iizuka says he wants to give other Sonic characters the same attention Shadow received during the “Year of Shadow,” hinting at future themes tied to upcoming movie appearances.
SEGA has launched “Gifts from Sonic ~ Let’s Be Friends with Sonic ~,” a new initiative that brings Sonic gifts, books, and inspiration to children across Japan’s Kanto region.
SEGA and Waze have partnered to launch a Sonic the Hedgehog navigation experience, featuring Sonic’s voice and themed icons inspired by Sonic Racing: CrossWorlds.
SEGA and AirAsia have unveiled a redesigned Sonic-themed jet featuring Sonic Racing: CrossWorlds and Sonic Rumble motifs, complete with an in-game AirAsia sticker event for players.
The DC x Sonic the Hedgehog Batmobile With Shadow as Batman will debut at New York Comic Con 2025, blending Gotham’s dark style with Sonic’s high-speed energy.
SEGA has announced a special Sonic Racing: CrossWorlds live stream featuring Hololive VTubers Shirakami Fubuki, Oozora Subaru, Ookami Mio, and Inugami Korone, airing October 13 at 8 PM JST.
The Halloween 2025 Event has arrived in Sonic Rumble, bringing festive rewards, spooky skins, and limited-time cosmetics through November 14.
Producer Lee Cocker says SEGA’s new partnership with the International Olympic Committee centers on merchandise, not a new Mario & Sonic at the Olympic Games entry.
Sonic and the Secret Rings returns through Project Reignition, a fan-made PC remake that modernizes the 2007 Wii title with improved controls, visuals, and accessibility. A playable demo is now available as part of SAGE 2025.
Brazilian developer Pedro “PVic” Victor has released the first PC demo for Artius, a fast-paced 2D platformer inspired by Sonic the Hedgehog, Pizza Tower, and Antonblast, debuting at SAGE 2025.
The Blue Blur speeds into PUBG MOBILE with Sonic and Tails outfits, themed weapons, vehicles, and more. The limited-time crossover runs from October 3 to October 31 on iOS and Android.
SEGA and the International Olympic Committee have announced a new multi-year partnership uniting Sonic the Hedgehog with the Olympic brand in the “Five Rings” collaboration, celebrating speed, sportsmanship, and global unity.
The Sonic Music Experience tour continues this fall with a newly announced Osaka performance on November 9, 2025, featuring Tomoya Ohtani’s DJ set and Jun Senoue’s Sonic Adventure Music Experience band.
The Rocket League x Sonic the Hedgehog event kicks off today, September 23, featuring the new Sonic Spin LTM, themed rewards, and a Porsche 918 Spyder bundle with Sonic decals.
SEGA and Twitch Rivals are teaming up for the first official Sonic Racing: CrossWorlds tournament, featuring NA and EU qualifiers, a $10,000 prize pool, and a global final.
SEGA has revealed its full Tokyo Game Show 2025 lineup, with Sonic Racing: CrossWorlds headlining the booth through crossover demos, live events, themed food, and exclusive merchandise.
The Sonic Amateur Games Expo (SAGE) 2025 runs September 19–26, showcasing more than 150 Sonic fan games and indie projects at sagexpo.org.
The 2025 Autumn Event has begun in Sonic Rumble, featuring exclusive rewards, seasonal cosmetics, and the debut of the Harvest Cream skin, available through October.
ASUS Japan has partnered with SEGA to bring ASUS and ROG logos into Sonic Racing: CrossWorlds as customization stickers, with hands-on demos at TGS 2025 on ROG Ally and ASUS Gaming V16.
SEGA has released a new Sonic Racing-themed playlist on Spotify, curated by Sonic with exclusive cover art by IDW artist Natalie Haines, as part of the Racing Around the World celebration.
COSPA has revealed a new Sonic the Hedgehog collection debuting at Tokyo Game Show 2025, featuring graphic apparel, classic Sonic jackets, and practical accessories with vivid designs.
Rocket League Season 20 launches September 17 with Sonic the Hedgehog cosmetics, including a player banner and wheels, as Psyonix teases even more Sonic content later this season.
Fresh leaks have revealed Sonic x PUBG Mobile collaboration content, including Sonic and Tails costumes, vehicle skins, weapons, and even Super Sonic and companion emotes.
SEGA will join J-POP.ZIP 2025 in Seoul from September 19–21, featuring Sonic and Persona booths, game trials, exclusive merch, and a special Sonic DJ set by Tomoya Ohtani.
Dataminers have uncovered Sonic-branded shoe textures and models in Fortnite’s files, sparking rumors of a Sonic the Hedgehog crossover with Epic Games’ battle royale.
SEGA has announced a Sonic the Hedgehog collaboration with MOTEGI Mobility Resort in Tochigi, Japan, running from September 13 to November 3, 2025, featuring photo ops, a stamp rally, and exclusive souvenirs.
SEGA has announced Sonic’s Rising Athletes, a new youth initiative starting with SONIC CUP 2025, a skateboarding competition for U-15 skaters in Tokyo and Osaka this November. Winners will earn a training trip to Los Angeles.
At gamescom 2025, Takashi Iizuka shared new details on Sonic Racing: CrossWorlds, discussing its unique CrossWorlds mechanic, deep customization, crossover roster, and why DLC characters will not be voiced.
SEGA is bringing Sonic Racing: CrossWorlds to Gamescom 2025 with playable demos, stage events, and appearances by Takashi Iizuka and Sonic the Hedgehog himself.
A direct source tells Sonic City that Sonic may join PUBG Mobile as a companion in September’s 4.0 update, adding the Blue Blur to the popular mobile battle royale.
Posters featuring Sonic and friends will promote safety awareness across Tokyo from August 30 to September 5.
