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Sonic Rumble has launched a Care Bears crossover event, featuring free rewards including a Share Bear skin and themed cosmetics.
The final episode of Sonic Presents: The Chaotix Casefiles is now available, closing the Red Specter storyline with a full cast finale and nearly 2 million plays worldwide.
SEGA has launched the Smurfs Crossover Event in Sonic Rumble Party, featuring a Smurf Village stage, themed skins, and limited-time rewards available through April 15.
SEGA has announced SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog, a special 35th anniversary concert taking place June 28, 2026 in Tokyo featuring live band and orchestral performances of music from across the franchise.
Contemporary artist Richard Orlinski has teamed up with SEGA to create a limited-edition Sonic sculpture celebrating the franchise’s 35th anniversary, available for a short release window in March.
Legend Competition Round 3 has begun in Sonic Racing: CrossWorlds, challenging top-ranked players to compete for Emerald Grade and exclusive rewards during the limited-time event.
IDW has revealed Sonic the Hedgehog x Godzilla, a Summer 2026 crossover miniseries that brings Godzilla and other kaiju into Sonic’s dimension for large-scale destruction inspired by Sonic Adventure.
Basic Fun! has revealed the first-ever Sonic the Hedgehog home arcade cabinet under the Arcade1Up brand, launching Fall 2026 as part of Sonic’s 35th anniversary celebration.
SEGA has refreshed the Sonic the Hedgehog YouTube channel banner, spotlighting Sonic Colors, Sonic Generations, and Sonic Forces as part of the franchise’s 35th anniversary celebration.
The NiGHTS collaboration event has launched in Sonic Rumble, featuring Chrome NiGHTS, Reala, themed cosmetics, and limited-time rewards available through March 16.
SEGA has confirmed a two-day Sonic Racing: CrossWorlds tournament hosted by k4sen on February 17–18, 2026, featuring 12 popular streamers competing in individual and team battles.
A Sonic the Hedgehog 35th Anniversary Special has appeared on Edelweiss ahead of an official announcement, revealing a Classic-era story featuring Metal Sonic, Mighty, Ray, Fang, Bean, and Bark.
A new leak from a well-known Fortnite insider suggests a full Sonic the Hedgehog crossover is in development, potentially bringing Sonic characters as playable skins for the first time.
SEGA has announced its first-ever Sonic the Hedgehog audio drama, a noir-inspired podcast starring the Chaotix Detective Agency, premiering worldwide on January 27, 2026.
SEGA’s decision to feature “Live & Learn” in a new Sonic anniversary video, paired with a rare comment from Johnny Gioeli, suggests the song’s long-standing ownership dispute may finally be resolved.
A large-scale Sonic × Puyo Puyo collaboration event will take over Hankyu Sanbangai in Osaka from February to March 2026, featuring themed decorations, food bonuses, game events, workshops, and exclusive anniversary merchandise.
SEGA has officially begun Sonic the Hedgehog’s 35th anniversary celebrations, unveiling a commemorative trailer and outlining a packed lineup of fan events, merchandise, collaborations, and digital projects planned throughout 2026.
The Sonic Prime Event arrives in Sonic Rumble today, 2026, featuring Prime-themed cosmetics, a Premium Pass with Renegade Knuckles, and major Red Star Ring Shop additions.
SEGA’s Sonic Racing: CrossWorlds – The Animation has earned an official nomination at the 53rd Annie Awards, recognizing the animated short in the Best Sponsored Animated Production category.
SEGA has opened the SONIC & FRIENDS CAFE today in Tokyo and Nagoya, inviting fans into a soothing, cute-themed café space inspired by the SONIC & FRIENDS animated series, complete with exclusive menu items, décor, and merchandise.
The Sonic & Friends Café opens January 9 at and GALLERY locations in Yurakucho and Nagoya, offering themed food, drinks, and brand-new merchandise inspired by the popular Sonic & Friends animated series.
SEGA is celebrating the holidays in Sonic Racing: CrossWorlds with the NiGHTS Festival, a festive in-game event launching on Christmas Day with rewards and Donpa Tickets up for grabs.
SEGA is bringing Godzilla to Sonic Rumble with a limited time crossover event launching December 22, featuring a new survival stage, playable Kaiju characters and exclusive unlocks.
Sonic Racing: CrossWorlds has earned a nomination at the 15th Annual New York Game Awards, landing a spot in the Best Kids Game category as Sonic continues to connect with younger players and families.
SEGA has revealed the CrossWorlds Cup, a competitive creator tournament for Sonic Racing: CrossWorlds, bringing twelve invited creators together to race for cash prizes live on Twitch this December.
SEGA and restauranteur Andy Nguyen are bringing the Sonic the Hedgehog Speed Cafe to Chicago on December 20, introducing new menu items, city-exclusive merch and a custom mural for the pop-up’s Illinois debut.
SEGA will open the official SONIC & FRIENDS Cafe on January 9 2026 in Yurakucho and Nagoya, offering themed food, drinks, merchandise and bonuses based on the popular short animation series.
Sonic Rumble is launching a full Shadow the Hedgehog anniversary event with themed cosmetics, missions, and the limited time Motorsport Shadow skin, running from November 21 to December 12.
Sonic Rumble is now live worldwide on iOS, Android, and Steam, bringing 32-player multiplayer mayhem, the Halloween 2025 event, and a Sonic the Hedgehog 3 movie crossover to celebrate its global debut.
The Sonic & Friends × Sanrio Characters plush and mascot collection launches early at SEGA STORE TOKYO on October 31, with a special Halloween greeting event featuring Sonic and Hello Kitty.
Sonic Team’s Takashi Iizuka says his focus is on developing brand-new Sonic titles instead of revisiting older ones, explaining that he rarely considers remakes or remasters unless there’s a real need for them.
At Brasil Game Show 2025, Sonic Team’s Takashi Iizuka said SEGA is “being cautious” about adding full Brazilian Portuguese voice acting, noting the importance of preserving Sonic’s familiar voice for fans.
Sonic Team’s Takashi Iizuka says he wants to give other Sonic characters the same attention Shadow received during the “Year of Shadow,” hinting at future themes tied to upcoming movie appearances.
SEGA has launched “Gifts from Sonic ~ Let’s Be Friends with Sonic ~,” a new initiative that brings Sonic gifts, books, and inspiration to children across Japan’s Kanto region.
SEGA and Waze have partnered to launch a Sonic the Hedgehog navigation experience, featuring Sonic’s voice and themed icons inspired by Sonic Racing: CrossWorlds.
SEGA and AirAsia have unveiled a redesigned Sonic-themed jet featuring Sonic Racing: CrossWorlds and Sonic Rumble motifs, complete with an in-game AirAsia sticker event for players.
