Next Sonic Station Livestream Airs October 30 Featuring Sonic Racing: CrossWorlds Corporate Showdown

SEGA has announced that the next Sonic Station livestream will air on October 30 at 8 PM JST, featuring a special corporate showdown in Sonic Racing: CrossWorlds.

The live event will see four collaborating brands — Shueisha, Demae-can, BEYBLADE X (Takara Tomy), and Morinaga Confectionery — compete in high-speed races using their own customized in-game vehicles decorated with official collaboration stickers.

Viewers can also participate in the Sonic Racing: CrossWorlds Corporate Showdown Prediction Campaign, now live on the official Sonic Japan X (Twitter) account. Fans who correctly predict the winning company will be entered to win a share of 100,000 yen in Eraberu Pay gift cards, awarded to 15 lucky participants.

The broadcast will include three main segments: the corporate showdown itself, a Sonic news headline roundup featuring the latest updates and reveals, and a special announcement corner from the participating brands. The stream will feature appearances from company representatives, esports caster Yu Mizukami, and Sonic Racing: CrossWorlds producer Ryuichi Taki.

Fans can watch the full event live on YouTube here:

In Sonic Racing: CrossWorlds, all players can decorate their vehicles with the same collaboration stickers — including V Jump (Shueisha), Demae-can, BEYBLADE X, and Hi-Chew (Morinaga Confectionery). With over 70,000 customization combinations across colors, materials, and parts, racers can create their own unique machines.

A free demo of Sonic Racing: CrossWorlds is available now on PlayStation 5, Nintendo Switch, Xbox Series X|S, Steam, and Epic Games Store, featuring Grand Prix and Time Trial modes with save data that carries over to the full game.

Stay tuned to Sonic City for more Sonic Racing: CrossWorlds News and Updates.