SEGA has announced a major wave of collaborations for Sonic Racing: CrossWorlds, confirming that 16 companies and brands will be featured in the game through special customization stickers. Players will be able to decorate their racing machines with logos, products, and characters from these partners when the game launches worldwide on September 25, 2025.
The full list of collaboration partners includes:
- AirAsia
- Alienware
- ASUS
- BEYBLADE X
- CoCo Ichibanya Curry House
- Demae-can
- Don Quijote
- Hi-Chew
- Ichiran Ramen
- Kura Sushi
- Lenovo
- MSI
- PUMA
- Razer
- Samsung
- V Jump
These stickers give fans the chance to personalize their rides with everything from tech giants to popular food chains, adding an extra layer of style and personality to the game. It marks one of the most extensive sets of brand collaborations ever seen in a Sonic racing title, uniting gaming, lifestyle, and entertainment in one high-speed package.
With CrossWorlds already offering deep customization for vehicles, including performance upgrades and visual flair, the addition of these 16 brand collaborations provides even more variety for fans eager to stand out on the track.
Sonic Racing: CrossWorlds launches September 25, 2025 for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via Steam and Epic Games Store.
Stay tuned to Sonic City for more Sonic Racing: CrossWorlds News and Updates.
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