Sonic the Hedgehog Speed Cafe, the popular Sonic-themed restaurant is back in San Diego starting July 25, 2024, just in time for San Diego Comic-Con. The three-month pop-up eatery is the fourth iteration of the exclusive collaboration between gaming brand SEGA and Secret Sauce Society’s Andy Nguyen, Kevin Seo and Phillip Huynh. After a successful launch in San Diego in 2023, the restaurant also opened pop-up shops near Los Angeles and Houston.
The latest Speed Cafe location continues to feature iconic characters and themes from the Sonic universe but will also be heavily inspired by the Ultimate Lifeform, Shadow the Hedgehog, in honor of the Fearless: Year of Shadow brand campaign and other exclusive elements for San Diego Comic-Con.
Visitors can expect elements from across Sonic’s iconic universe, exclusive Shadow-themed items and merchandise, and surprises from SEGA and the Secret Sauce Society team. The menu features items based on the beloved franchise, such as Sonic the Hedgehog’s Classic Chili Dog; spicy fried chicken Knuckles Sandwich; Piko Piko Tenders; and sides including Golden Ring onion rings; and Fast Fries, an homage to Sonic’s speed. Drinks inspired by Sonic characters include the Blue Blur blueberry slush (Sonic); Smashing Echidna fruit punch slush (Knuckles); and Team Dark mocha milkshake (Shadow). Each Speed Cafe order will come in custom packaging, and fans will be able to purchase Speed Cafe merchandise including T-shirts, hoodies and hats in colors exclusive to the San Diego location.
Sonic the Hedgehog Speed Cafe will host a Grand Opening celebration starting at 11 a.m. on July 25, the first day of San Diego Comic-Con 2024. Throughout San Diego Comic-Con (July 25-28), the first 25 people in line each day will be eligible to receive special Sonic giveaways from SEGA. The official blue mascot will be onsite throughout the four-day celebration and surprise guest autograph signings and appearances will take place during Comic-Con. Visitors looking to stay up-to-date on the schedule can follow @sonicthehedgehogspeedcafe on Instagram for the latest. The pop-up will be open 11 a.m. to 8:30 p.m. PT beginning July 25.
For fans looking to experience more of Sonic the Hedgehog during San Diego Comic-Con, a live Sonic Symphony performance will also take place July 27, 2024 at the San Diego Civic Center. Additionally, the custom Shadow-inspired motorcycle will be cruising around the Gaslamp District on both July 27 and July 28.
WHEN: Grand Opening July 25, 2024
WHERE: 910 J St Space 2, San Diego, CA 92101
WHO: SEGA and Secret Sauce Society
WHAT: Exclusive Sonic-themed menu items and custom Sonic-themed packaging and merchandise will be available throughout the pop-up. Sonic himself, as well as the team from SEGA of America, will be there to celebrate the Grand Opening on July 25. The immersive pop-up is taking over a Chick’NCone location, which will revert to Chick’NCone after the pop-up.
Stay tuned to Sonic City for more Sonic Speed Cafe News and Updates!
