SEGA LABBIES

SEGA Reveals New SEGA LABBIES Plush Wave Featuring Shadow the Hedgehog

Post published:March 16, 2026
Post category:Merchandise Sonic News
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SEGA has announced a new SEGA LABBIES plush wave launching March 19, 2026, featuring Shadow the Hedgehog alongside characters from Yakuza and Persona 3 Reload.

SEGA Launches New Plush Lines Featuring Sonic and Yakuza Characters as Part of Transmedia Strategy

Post published:July 2, 2025
Post category:Merchandise Sonic News
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SEGA’s transmedia expansion continues with the debut of SEGA Cooro and SEGA LABBIES, two original plush toy lines starring Sonic the Hedgehog and Yakuza characters.