SEGA and world-renowned pop artist Romero Britto are thrilled to announce the debut of the BRITTO x Sonic collaboration! This exciting partnership merges Britto’s vibrant pop art style with the energetic world of Sonic the Hedgehog, SEGA’s iconic Blue Blur.
The collaboration kicks off with an exclusive pop-up event at Britto’s flagship gallery in Miami, Florida, on Saturday, December 7, 2024. Located at the Romero Britto Gallery at 1102 Lincoln Rd, Miami Beach, FL, the event runs from 6–8 PM EST, offering a unique, Sonic-themed experience.
Fans attending the event can look forward to:
- Exclusive fine art pieces and collectible items
- A fun-filled evening featuring a DJ, drinks, gifts, and photo opportunities with Sonic
- A signing session with Romero Britto himself
This collection previously debuted at the acclaimed Be Happy! ROMERO BRITTO Exhibition in Japan, held earlier this year in Tokyo. Fans were captivated by Britto’s bold, dynamic reimagination of Sonic and his friends, bringing the characters to life with vibrant colors and patterns.
In Miami, fans will explore over 20 original artworks depicting Sonic and his friends in Britto’s signature style. These pieces will be showcased alongside a range of consumer goods inspired by the collection, such as figurines, apparel, hats, keychains, pins, and more.
Ivo Gerscovich, SEGA’s Senior Vice President and Chief Business and Brand Officer, expressed his excitement:
“Our collaboration with Romero Britto celebrates creativity and highlights Sonic’s enduring appeal. Britto’s unique pop-art style gives fans a fresh way to experience Sonic’s world.”
Lucas Vidal, global CEO of the BRITTO Group, added:
“Romero Britto is a pioneer in pop art and one of the most collected artists in history. His 20+ original Sonic artworks will inspire millions through fine art and a diverse range of consumer goods.”
Romero Britto himself shared his enthusiasm:
“Video games unite people in a fun way, and Sonic’s unique personality and electric blue color make him one of my favorite characters. This collaboration combines my love for art and gaming—it’s incredibly exciting, especially with the launch of the third Sonic movie later this month.”
The BRITTO x Sonic collection will become available for purchase in 2025, offering fine art, collectibles, and stylish accessories inspired by this vibrant collaboration.
The Miami pop-up event promises to be an unforgettable celebration for Sonic fans and art lovers alike. Don’t miss your chance to attend this one-of-a-kind experience—RSVP now to secure your spot!
Stay tuned to Sonic City for more Sonic News and Updates!
