SEGA Brings Angry Birds Licensing Under Its Global Transmedia Strategy Following Rovio Acquisition
Rovio Lays Off 36 Employees Amid Restructure and SEGA Integration

SEGA Brings Angry Birds Licensing Under Its Global Transmedia Strategy Following Rovio Acquisition

SEGA and Rovio have unified all Angry Birds licensing under SEGA’s global transmedia operations, signaling a major shift in how the franchise will be managed worldwide ahead of The Angry Birds Movie 3.

Continue ReadingSEGA Brings Angry Birds Licensing Under Its Global Transmedia Strategy Following Rovio Acquisition