SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World

SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World

As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.

Continue ReadingSEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World