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SEGA has launched the Smurfs Crossover Event in Sonic Rumble Party, featuring a Smurf Village stage, themed skins, and limited-time rewards available through April 15.
SEGA has revealed Patch 3 for Sonic Racing: CrossWorlds, launching March 18 with free crossover racers Red from Angry Birds, Goro Majima from Like a Dragon, and Arle Nadja from Puyo Puyo.
SEGA has announced a new SEGA LABBIES plush wave launching March 19, 2026, featuring Shadow the Hedgehog alongside characters from Yakuza and Persona 3 Reload.
SEGA has announced SONIC – LIVE! A Musical Odyssey of Sonic the Hedgehog, a special 35th anniversary concert taking place June 28, 2026 in Tokyo featuring live band and orchestral performances of music from across the franchise.
Johnny Gioeli has revealed "Speed of Sound featuring Johnny Gioeli", a theatrical global concert series celebrating Crush 40’s Sonic music legacy, with the inaugural show scheduled for December 11 in Los Angeles.
