SEGA’s Marcella Churchill on Sonic’s Global Brand Boom and Racing Around the World

Post published:May 21, 2025
Post category:Events Games Racing Around the World Sonic News Sonic Racing: Crossworlds
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As Sonic's licensing revenue hits over $1 billion, SEGA's VP of Brand Marketing breaks down how campaigns like Racing Around the World are turning Sonic into an "always-on" lifestyle icon.

SEGA Launches Racing Around the World Campaign Ahead of Sonic Racing: CrossWorlds

Post published:May 21, 2025
Post category:Events Games Racing Around the World Sonic News Sonic Racing: Crossworlds
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SEGA has kicked off a new global celebration, Racing Around the World, featuring Red Bull stunts, mobile game tie-ins, and more—all leading up to the launch of Sonic Racing: CrossWorlds.